Pooch Perfect
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★30+ Years Experience ★C&G Diploma Qualified ★Multi Best in Show Winner ★Groom Team England 2025/26 ★Artero Styling Team UK 2020–24 ★BBC One Pooch Perfect ★Hand-Stripping Specialist
Master Canine Stylist · Stoke-on-Trent

Three decades.
Best in Show.
Groom Team England.

Three decades of championship grooming, a Multi Best in Show winner, and selected for Groom Team England 2025/26 — every dog who walks through the door of Pooch Perfect leaves looking show-ring ready.

Book a Consultation View Honours
30+
Years Grooming
14+
Best in Shows
1/1
Dog at a Time
Beautifully groomed dog
Member
Groom Team England

Selected to represent England at international championship grooming, 2025/26.

Mich Dale, Master Canine Stylist
Meet Mich

Three decades
of unbeaten craft.

Mich Dale began grooming in the 1990s and has spent the three decades since perfecting an art most never get to see — the kind of finishing work that wins Best in Show at the country's most demanding championships.

A C&G Diploma qualified Canine Stylist, Mich has been chosen to represent England in 2025/26 with Groom Team England, sat on the Artero Styling Team UK from 2020 to 2024, and judged classes at shows across the country.

She specialises in hand-stripping, doodle work, and ultrasonic teeth cleaning — and unlike most salons, she only takes one dog at a time. No cages. No noise. No rushing. Just craft.

C&G Diploma Multi Best in Show International Judge Hand-Stripping Specialist
Honours

A career of recognition.

Mich's work has been honoured by some of the UK's most respected canine bodies, broadcasters and championship circuits.

2025/26

Groom Team England

Officially selected member, representing England in international championship grooming for the 2025/26 season.

2020–24

Artero Styling Team UK

Five-year tenure on the elite Artero professional styling team — one of the grooming industry's most prestigious affiliations.

Career

Multi Best in Show

Repeated Best in Show wins at championship-level grooming competitions across the UK and beyond.

BBC One

Pooch Perfect

Featured on the BBC One series Pooch Perfect — the nation's flagship competitive grooming show.

Lifetime

C&G Diploma Qualified

City & Guilds Diploma in Canine Styling — the gold-standard professional qualification in the UK grooming industry.

UK & Int'l

Championship Judge

Trusted to judge classes at the country's leading professional grooming competitions — judging the judges, in effect.

The Services

A craft built on
care, not volume.

Every appointment is one dog, one stylist, one focused session. No production line, no kennels, no stress — just the kind of grooming you'd expect for a championship show dog.

SPECIALITY

Hand-Stripping

Traditional hand-stripping done correctly — the way terriers and wire-coated breeds are meant to be groomed. Preserves coat texture, colour and weather resistance.

From £55
SPECIALIST

Doodle Grooming

Cockapoos, labradoodles, goldendoodles. The breeds that confuse most groomers — and the ones Mich has spent years perfecting. No more uneven scissor work or matted patches.

From £55
PREMIUM ADD-ON

Ultrasonic Teeth Cleaning

Anaesthetic-free dental cleaning using ultrasonic vibration. Removes tartar and plaque without distress to your dog — and without the cost of a vet GA.

From £35
SHOW STANDARD

Championship Grooming

Show-ring presentation by a Groom Team England member. Whether you're competing or you just want your dog finished to championship level — this is the only place in Stoke that does it.

POA
CORE SERVICE

Full Groom

Bath, blow-dry, brush-out, breed-specific styling, ear care, nail trim, sanitary trim and a finishing spritz. The lot — done properly.

From £45
FOR PUPPIES

Puppy Introduction

A gentle, unhurried first visit to set your puppy up for a lifetime of stress-free grooming. The first appointment shapes every one that follows — get it right.

From £25

* Prices vary by breed, coat condition and size. Exact quote provided at consultation.

Breed Pricing Estimator

Find your dog's price.

Pick your breed, age and coat condition — get an instant rough estimate based on size and grooming complexity. Final price always confirmed at consultation.

STEP 1 — TELL US ABOUT YOUR DOG
How is this calculated?

We start with a base price for your dog's coat type (smooth, double, curly, wire, silky, drop or long-double), apply a size multiplier (toy through giant), then add a small fee if there's matting to work through. The result is a rough range — Mich confirms the exact figure when she sees your dog in person.

YOUR ESTIMATE

Pick your breed and hit calculate to see your estimate.

Estimates are based on average breed coat and size. Final price is confirmed at the in-person consultation and may vary depending on actual coat condition, dog temperament, and any specialist treatments required. This tool is a rough guide, not a quote.

The Difference

Why owners drive an hour
to get here.

01

One Dog at a Time

No cages, no waiting room of barking dogs, no rushing. Your dog gets Mich's full, undivided attention from start to finish.

02

Championship-Level Finish

You're not getting a high-street groom. You're getting the same finishing technique used to win Best in Show.

03

Nervous & Senior Dogs

Thirty years means Mich has seen every temperament. Anxious rescues, senior dogs, hyper puppies — all handled with calm, experienced hands.

04

Honest Breed Knowledge

From terriers to doodles, poodles to spaniels — proper breed-correct grooming, not the same haircut on every dog.

Five-Star Reviews

What owners say.

★★★★★

"Honestly, no one in Staffordshire even comes close. Our cockapoo Bella has been to Mich for three years and I can't imagine taking her anywhere else. She comes home perfect every time."

— Sarah J., Newcastle-under-Lyme
★★★★★

"My terrier needed proper hand-stripping after years of being clipped down by other groomers. Mich was the only person locally who could actually do it. The coat texture is finally back to where it should be."

— Mark T., Stone
★★★★★

"Our rescue is incredibly nervous and most groomers wouldn't even take him. Mich was patient, calm, and got the job done without a single bit of stress. Worth every penny."

— Helen R., Stoke-on-Trent
As Featured & Affiliated With
BBC One
Pooch Perfect
Groom Team England
Artero UK
City & Guilds
Book a Spot

Reserve your
dog's appointment.

Pooch Perfect operates one-dog-at-a-time, so spaces are limited. Drop a quick enquiry below or call directly and Mich will be in touch to find a slot that suits.

Direct Line
07793 937 607
Salon
Stoke-on-Trent, Staffordshire
Hours
By appointment only

No spam, ever. Mich replies personally — usually same day.